Nokia renews emerging markets push

Nokia has kicked off its latest global assault on its emerging markets, taking a 'human' approach for its new low- to mid-end handset, the N2610. <BR><BR> Nokia's strategy seeks to overcome its target audience's lack of technological knowledge by educating users about the phone's functionality, while ensuring at the same time the brand retains its 'human' qualities derived in previous campaigns. <BR><BR> Crafted by Bates China, which has global responsibility for Nokia's emerging markets including Africa, the Middle East, Latin America, Russia and China, the campaign utilises television, print, outdoor, POS and online, with the media mix in each market tailored to suit the target consumers' media habits.