Harlow (pictured), who is leading the process, told Media that Nokia is still deliberating over its agency list, but remained tight-lipped over the eventual agency structure that the company is looking for. “We need to review the options that different networks can bring to us,” she said, adding that a holding company approach is an option.
Harlow explained that while the centralisation of some of Nokia’s mobile phone marketing resources would cause an impact “from a strategic perspective”, she noted that “we want to be able to develop relevant creative for the diversity of geographies we operate in”.
At present BatesAsia teams in Singapore and Beijing are tasked with leading global creative development for fashion and emerging markets, respectively.
