According to sources, the handset maker has been in talks with several agencies since early this year, although an official pitch and shortlist has not yet been announced.
“Nokia has been speaking with the usual suspects since the Singapore Airlines pitch, It could potentially be bigger than just a regional review given the global alignment of their creative accounts earlier this year,” the source said.
“Nokia has been speaking with the usual suspects since the Singapore Airlines pitch, It could potentially be bigger than just a regional review given the global alignment of their creative accounts earlier this year,” the source said.
JWT handles Nokia’s US$150 million global network business while Wieden & Kennedy is in charge of creative/strategy.
Last month, Nokia’s new global head of marketing services, Chris Leong, revealed that the handset giant’s China digital review had been put on hold, pending completion of the company’s extensive global restructuring.
The news comes as Nokia appoints Pixel Media to handle its mobile advertising solutions business.
The deal will see Pixel team up with Nokia’s Ad Business unit with a view to selling Nokia’s mobile advertising inventory across key Asian markets including Hong Kong, China, Singapore and Malaysia.
Pixel Media CEO Kevin Huang said: “It’s a natural evolution as the mobile becomes more internet enabled, and Nokia is getting more serious about mobile advertising,” he said.
The alliance marks Pixel’s official entry into the mobile marketing space.
Meanwhile, Nokia has also confirmed that it is reviewing its Greater China PR business, currently handled by Ogilvy PR.
“It’s not for any particular reason or dissatisfaction,” said Nokia global VP of communications Thomas Jonsson.
“It’s just routine because we haven’t reviewed for a very long time.”
Jonsson added that the review - which covers mainland China, Hong Kong and Taiwan - was being handled by Nokia’s procurement and communications teams in conjunction, and would be complete by early next year. While he declined to reveal which agencies were involved, it is believed that the list includes the incumbent, Text100 and Edelman.
