Indian media company Indiatelevision.com and the team of Branded and Music Matters, a Hong Kong-based music event, have partnered in India to launch an annual gathering of Indian music professions called Nokia Music Connects – The Indian Music Forum.
Music Connects will also be supported by the Indian Music Industry (IMI) and Music Matters’ sponsors such as Sony Music, MTV Networks, GroupM and Diageo.
“India is one of Asia’s powerhouse entertainment markets. We thought it would be great to give India a platform exhibit its music to the world and it creates opportunities for the music business to have a look around India,” said Jasper Donat, co-founder of Branded. “I think this will be a mini-Music Matters. It’ll essentially be covering the same topics but with India as a focus.”
In 2009, the event will be held at the Taj Lands End, Mumbai, on 26 August.
This year’s Music Matters took place in Hong Kong in June amid growing interest by brands in working with the music industry. Coca-Cola in particular has been developing its own music, as Umut Ozaydinli, global music marketing manager at Coca-Cola, explained to MediaTV at the conference:
