The handset maker has been in talks with several industry “big guns” since early this year, said a source, although an official pitch and shortlist has not yet been announced.
“Nokia has been speaking with the usual suspects since the Singapore Airlines pitch. It could potentially be bigger than just a regional review given the global alignment of their creative accounts earlier this year,” the source said.
JWT handles Nokia’s US$150 million global network business while Wieden & Kennedy is in charge of creative/strategy.
