Nokia advertisements help 141 Singapore strike gold at Globes

<p>141 Singapore recently won two golds at the Globes Awards for best </p><p>use of art direction in the launch of Nokia 8850 and best use of </p><p>photography in the launch of Nokia 8210. </p><p><BR><BR> </p><p>"We feel this is a great achievement for an agency that is only three </p><p>years old," said Mr Anthony Pounds, managing director of 141 </p><p>Singapore. </p><p><BR><BR> </p><p>"We were up against some big names in the world of promotions, from </p><p>countries such as the UK, where the promotions industry is much more </p><p>established." </p><p><BR><BR> </p><p>He said the victory was the result of teamwork, "with the creatives, </p><p>account servicing and client all working as one unit. When it works, it </p><p>works well. It is easier to produce strong work when you have a great </p><p>brand to work with such as Nokia. </p><p><BR><BR> </p><p>"Nokia totally understands the need to have an impact at the retail </p><p>level and they are willing to invest in merchandising materials that </p><p>reflect the quality of their products and brand. </p><p><BR><BR> </p><p>"They are always looking to us for new ideas. </p><p><BR><BR> </p><p>"Although this can be a challenge, it also makes them an exciting client </p><p>to work with, and usually, the result is great work." </p><p><BR><BR> </p><p>The Globes wins followed 141's triumph at the inaugural Promotion </p><p>Marketing Awards of Asia in August, where the agency took home three </p><p>golds and two silvers. </p><p><BR><BR> </p><p>Mr Pounds set up 141 Singapore three years ago after leaving Indonesia, </p><p>where he had worked for both Bates Advertising and 141 Indonesia. </p><p><BR><BR> </p>