Noble taps Eight Partnership for global push
Singapore supply-chain management firm Noble Group has rolled out a global branding and positioning campaign, to better articulate the company's business, strengths and achievements to its stakeholders. <BR><BR> Developed by Hong Kong shop Eight Partnership over the last six months, the campaign launches with a global corporate TV spot, which revolves around the new platform, 'Hands on'. The spot features close-ups of a person's hand, mimicking the various movements of machinery as it applies to the business, closing with the tagline, 'We're very hands on'.
