Nivea wins top award in ActMedia 2000 show

<p>Nivea has won the gold award at the ActMedia Asia Creative Awards </p><p>2000 for a campaign for its new skin-firming complex body lotion, </p><p>created by TBWA Singapore and Beiersdorf AG Singapore. </p><p><BR><BR> </p><p>Taking the silver award was Unilever Philippines' Close-Up Crystal </p><p>Toothpaste campaign, while Scott Ultra toilet tissue (Kimberly Clark </p><p>Singapore and Creative Vision) won the bronze. </p><p><BR><BR> </p><p>"A brand evolves from the totality of what the consumer experiences," </p><p>said Ogilvy & Mather regional management supervisor Andy Locke. </p><p><BR><BR> </p><p>"A consumer's opportunity to experience (OTE) upon contact with the </p><p>brand is a new creative challenge." </p><p><BR><BR> </p><p>The ActMedia Asia Creative Awards were designed to recognise campaigns </p><p>which successfully provided an interactive OTE communication environment </p><p>for consumers - for example, the Nivea campaign communicated the brand </p><p>benefit of "making your skin tight and healthy" with a moving cut-out of </p><p>a woman exercising, while Scott provided actual samples of its new </p><p>toilet tissue for consumers to see, touch and feel the key </p><p>attributes. </p><p><BR><BR> </p><p>The winning campaigns and others will be exhibited at the ActMedia Asia </p><p>Creative Fair 2000 in Singapore on September 8. </p><p><BR><BR> </p><p>Mr Locke and a number of other industry speakers will also present their </p><p>ideas about the role that OTE plays in the new FMCG marketing </p><p>environment. </p><p><BR><BR> </p>