TSLA will now complete a branding audit, communications planning, through-the-line support and handle the group’s digital and CRM duties.
NITTI’s first work is set to break later this month and will feature an integrated campaign across Asia, supplemented with mobile engagement, search and digital advertising.
Sebastien Bruggeman, marketing director for NITTI, said TSLA is the right fit because of its team size, regional coverage and ability to remain creative in an industrial B2B marketing environment.
Kris Kam, managing partner at TSLA, added, "It has been our belief for a long time that many Singaporean companies have excellent products and services, but this doesn’t seem to be communicated correctly or effectively beyond Singapore.”
