Nitro reorganises China offering

Creative shop Nitro has reorganised its offering in China, creating three distinct brands responsible for different marketing disciplines. <BR><BR> The operational restructure will see Nitro continue to exist as the main above-the-line arm, with the newly-created Nitro Focus handling below-the-line activities, and the recently acquired Mook OMP - now established in China - responsible for online. The January acquisition of Mook in London saw Nitro globally take a 51 per cent stake in the agency, which currently boasts UK-clients including the BBC, PlayStation, Channel 4 and Sport England. <BR><BR> In China, Stephen Drummond has been promoted to group managing director and head of planning, responsible for overseeing the entire operation, and reporting to Nitro's founder and CEO Chris Clarke, based in New York. He will be supported by Jennifer Tan (pictured), who becomes group executive creative director.