Nissin updates site for better usability

Nissin Foods has overhauled its online image, creating a trendy, youth-oriented website for its two key brands, Demae Itcho and Cup Noodles.<BR>Developed by eCrusade, Nissin's website - <A href="http://www.nissinfoods.com.hk">www.nissinfoods.com.hk</A> - has been restructured for better usability, targeting business users accessing the website for corporate and product information, as well as consumers seeking updates on Demae Itcho and Cup Noodles.<BR>"The original website was informative with company and product details, but lacked strong consumer relevance and brand communication. There was not enough updated content to drive revisits," said Venus Lee, director at eCrusade. "We have expanded the image to be more young and trendy, appealing to teens and young adults."<BR>Lee said the site's section on Damae Itcho, which targets younger consumers, now allows users to navigate cartoon character and brand ambassador Chung Chai's house. "There are different sub-sections; for example, games can be accessed via the house."<BR>Nissin is tipped to roll out an online campaign to promote the new site shortly. <BR>