Nissan is believed to be stepping up its activities in Vietnam after a period of research and assessment in the market.
According to an agency spokeswoman, the Japanese carmaker is seeking a combination of strategic, creative, activation and digital implementation.
According to an agency spokeswoman, the Japanese carmaker is seeking a combination of strategic, creative, activation and digital implementation.
She noted that changing lifestyles and rising consumer spend had helped propel the automotive sector in Vietnam, and that it was continuing to grow despite the recession.
“Although Vietnam used to be more of a motorcycle-oriented country, its passenger car segment witnessed good growth after Vietnam joined the WTO (World Trade Organisation),” the spokeswoman said, adding that a flexible car loan structure offered by banks was likely to support continued sales.
“Cost-effective and low-cost passenger cars see a healthy future ahead,” she continued.
It is understood that Nissan is aligned with TBWA elsewhere in the region.
