Nissan in Bates141 Manila partnership

MANILA - Nissan Motor has appointed Bates141 as its creative agency in the Philippines following a three-way pitch against local shops AB Communications and Magnum.

Bates141 has been tasked with launching above-the-line communications for the upcoming premiere of Nissan’s Grand Livina MPV in the country.

Peter Sandor, Bates141 Philippines’ chief executive, said the new business is “a great win”.

The Japanese carmaker had previously worked with TBWA Santiago Mangada Puno until 2006.