After three hectic months of hunting Singaporeans for the $300,000 Cash Windfall promotion, Sergeant kam is finally taking a break. The God of Fortune is taking over and is spreading words of good luck. With two beautiful assistants, he is handing out 4D lottery tickets like brochures which give details of
the campaign.
The campaign is also running in newspapers and on Facebook.
"Based on the insight that each New Year Singapore is usually caught up in the euphoria of the annual Hong Bao Toto Draw, we decided to play on this theme, and who knows, one of the consumers may actually win big because he was blessed by Nissan's God Of Fortune," said Jimmy Lim, head of invention at Mindshare Singapore.
Credits:
Project God Of Fortune Campaign
Client Tan Chong Motor, Singapore
Creative agencies 6 Minutes Communications
Media agency Mindshare
Activation agency Creo
Digital agency Big Ag
Exposure Print, online, guerilla marketing
The campaign is also running in newspapers and on Facebook.
"Based on the insight that each New Year Singapore is usually caught up in the euphoria of the annual Hong Bao Toto Draw, we decided to play on this theme, and who knows, one of the consumers may actually win big because he was blessed by Nissan's God Of Fortune," said Jimmy Lim, head of invention at Mindshare Singapore.
Credits:
Project God Of Fortune Campaign
Client Tan Chong Motor, Singapore
Creative agencies 6 Minutes Communications
Media agency Mindshare
Activation agency Creo
Digital agency Big Ag
Exposure Print, online, guerilla marketing
