The launch programme includes digital and activation components, working in sync to generate test drive leads for the car. The activation side involved deploying brand ambassadors as part of a database collection exercise.
To extend the reach of the TVC, Mindshare developed a
To extend the reach of the TVC, Mindshare developed a
digital engagement platform with SPH’s Asiaone portal for consumers to view the TV ad online while encouraging users to register personal details for a chance to win a trip to Tokyo.
Credits:
Project 370Z Tokyo Rendezvous
Client Tan Chong Motors
Planners Jimmy Lim, Lee Pei Lin, Kate Mahfuzh
Media agency Mindshare Singapore.
Exposure Television, online
Credits:
Project 370Z Tokyo Rendezvous
Client Tan Chong Motors
Planners Jimmy Lim, Lee Pei Lin, Kate Mahfuzh
Media agency Mindshare Singapore.
Exposure Television, online
