Nike's quick-on-its-feet Liu Xiang reaction sets social marketing benchmark

CHINA - Within half an hour of Chinese hurdler Liu Xiang's crash in the 110-metres hurdles race at the London Olympics yesterday, Nike made a swift rehash of its 2008 reaction with a timely Weibo ad capitalising on the country’s collective grief over Liu’s fall from grace.

by Benjamin Li, Jenny Chan 陳詠欣

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