Developed by Wieden & Kennedy Shanghai, Nike’s campaign revolves around the idea of taking sport to the next level. If a player is to fall, he should ‘fall proudly’.
The TV spot features the struggles athletes face across a range of sports, including basketball, football, tennis, fitness, running and skateboarding. The commercial is paired with posters and outdoor ads featuring tennis, football and basketball players and runners pushing themselves to their limits.
The TV spot features the struggles athletes face across a range of sports, including basketball, football, tennis, fitness, running and skateboarding. The commercial is paired with posters and outdoor ads featuring tennis, football and basketball players and runners pushing themselves to their limits.
The final component of the campaign features videos at Nike forums on QQ and Sina as well as a mobile site targeting basketball fans
