The sportswear brand is also believed to have consolidated its media account with Hakuhodo from Daiko Advertising, which is part of Hakuhodo DY Holdings.
Iit remains unclear whether Wieden & Kennedy will retain a portion of the creative account, which has been one of its biggest pieces of business. Sources close to the review have valued the business at around $2 million in agency fees.
Nike’s media spend in the market is estimated to be between $20 million to $30 million.
Nike did not confirm the development; Wieden & Kennedy and Hakuhodo also decline to comment. Observers in the market had previously indicated that Nike was looking to streamline its marketing operations in Japan.
Iit remains unclear whether Wieden & Kennedy will retain a portion of the creative account, which has been one of its biggest pieces of business. Sources close to the review have valued the business at around $2 million in agency fees.
Nike’s media spend in the market is estimated to be between $20 million to $30 million.
Nike did not confirm the development; Wieden & Kennedy and Hakuhodo also decline to comment. Observers in the market had previously indicated that Nike was looking to streamline its marketing operations in Japan.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
(6).png&h=268&w=401&q=100&v=20250320&c=1)
