Nike rolls out its first mobile campaign in China via Tencent's WeChat

SHANGHAI - After preparations since February, Nike is rolling out its first mobile campaign via WeChat (微信), the Tencent Technologies offering that is currently China's most popular social messaging app.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now