Developed by e-Crusade, the ‘Love story with sport' movie is supported by online advertising, a Facebook application, viral email and a teaser site.
The first part of the movie will debut on Facebook at 9pm on 3 March, and will then run on the Nike Women's website.
Nike readies online movie
HONG KONG - Nike is launching an online movie next week for Nike Women Hong Kong, to promote the brand's 'Women Dance Competition 2008'.
