The pitch, led by Spencer Wong, MD and Nick Lim, creative consultant of McCann Erickson Guangming Hong Kong, was initially for projects for the brand’s basketball league and Euro Club Soccer.
“We need to empower the brand with more great local integrated creative execution and solutions, and not just rely on regional adaptation,” said Wong. “Its competitors are investing a lot more in their campaigns and other up-and-coming fashion brands are emerging in the market.”
“We need to empower the brand with more great local integrated creative execution and solutions, and not just rely on regional adaptation,” said Wong. “Its competitors are investing a lot more in their campaigns and other up-and-coming fashion brands are emerging in the market.”
Amy Wu, Marketing Director of Nike Hong Kong said: “It is very important to inject more new ideas, freshness and edginess into the Nike brand with the upcoming Olympic period, and we are confident that the McCann team’s creative thinking can bring some novelty and freshness for Nike in Hong Kong, through their strong understanding and insights about Hong Kong youth.”
