The Nike Free Run Supernatural campaign features an almost 2 minute long branded animation. The Free sneakers accompany the animated character through deadly obstacles and enemies to highlight the acrobatic characteristics.
The site also includes video on the innovation and the mastermind of Tobie Hatfield, the design director behind Free.
The site also includes video on the innovation and the mastermind of Tobie Hatfield, the design director behind Free.
Co-founder of Steady Ltd, Joseph Cartman, has been working with Nike on a freelance basis for seven years.
Credits:
Project Free Run Supernatural
Client Nike Korea
Creative agency Steady Ltd, New York
Co-founder & creative Joseph Cartman
Exposure Online
