Bringing together six different creative poster executions and a giant LED screen across four separate vendors, the display dominates an intersection in Hsi Men Ting, a district popular with teenagers and young adults in Taipei.
MindShare Taiwan delivered on the client's brief - to display television and print at the same time - in just 10 days from initial negotiations to closing the deal, so that the outdoor launch would be erected in time for Chinese New Year.
Ogilvy & Mather Taiwan adapted the global and regional creative for the campaign - titled ‘The Second Coming' - which is expected to run for one month.
See The Work, page 22
