Bringing together six different creative poster executions and a giant LED screen across four separate vendors, the display dominates an intersection in Hsi Men Ting, a district popular with teenagers and young adults in Taipei.
MindShare Taiwan delivered on the client’s brief - to display television and print at the same time - in just 10 days from initial negotiations to closing the deal, so that the outdoor launch would be erected in time for Chinese New Year.
MindShare Taiwan delivered on the client’s brief - to display television and print at the same time - in just 10 days from initial negotiations to closing the deal, so that the outdoor launch would be erected in time for Chinese New Year.
Ogilvy & Mather Taiwan adapted the global and regional creative for the campaign - titled ‘The Second Coming’ - which is expected to run for one month.
