Nike adds localised twist to Olympics ambush marketing tactic for China

CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word 'London' in its ad; and also adds social-media-driven marketing value for its brand in the Chinese market.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now