Category*views will debut across the region in December, and measures advertising expenditure, media appearance in creative in 15 markets.
"It's the first time ever that you can put together all categories from the markets - the big issue before was that every market has a different classification, so there was no standardised system," said NMR director of regional TAM and AdEx international, Alex Callay.
Users are able to define their own competitive set across several cateogries and countries, in addition to working with each local classification.
They can also sort information for review by key words, brand names or cateogry.
In addition, the global creative categories allow creative to be reviewed for a number of different categories, including alcoholic drinks, automotive, financial services and restaurants.
"It allows you to work on a different basis," said Callay. "With the rapid development of different kinds of media, it is more important than ever for marketers and advertisers to reach their customers by effective use of accurate and total media measurement information."