Initial monitoring showed that almost 600 advertisers ran more than 1,300 online display campaigns and 3,000 banners during April and May, with page impression estimates tipping 3.7 billion and display advertising revenue reaching HK$117 (US$15) million.
Citi, which garnered almost 190 million page impressions, lead the way from Unisoft.com and Wall Street Institute, and comprised almost 10 per cent of the territory’s spend during May.
The rollout marks the fourth Asia-Pacific market for AdRelevance after Japan, China and Australia.
