Nielsen launches new brand tool

ASIA-PACIFIC - The Nielsen Company has launched Brand Cubed, a new tool aimed at connecting brand elements to provide clients with an integrated perspective of brand equity.

Brand Cubed integrates retail market measurement, household panel information and customised survey research together with shopping style, purchase behaviour and category performance.

The data provided by Brand Cubed will include recommendations about how to invigorate a stagnant category, sales performances, brand building strategies and consumer segmentation analysis.