The two new services, which will provide clients with an integrated measurement suite, will measure consumer behaviour across various media platforms. Nielsen Online, which consists of the company’s Nielsen NetRatings and BuzzMetrics tools, will provide analysis on online audiences, advertising, video, blogs and consumer generated content among others, while Nielsen Mobile will focus on consumer research.
Nielsen Company broadens digital services
NEW YORK - The Nielsen Company is seeking to broaden its digital offering with the global rollout of two new services: Nielsen Online and Nielsen Mobile.