The new www.1-apple.com.tw website includes content from all of Next's media properties in Taiwan, and also offers specific channels that cover travel, real estate, motoring, food and sports.
Users are also able to upload their video blogs.
Developed in-house, the site also makes use of new content management and ad management systems to better track reading preferences and habits, so that relevant ads via more sophisticated behavioural targeting.
"There is concern ads on websites have become too cluttered and interrupting, but if we filter the relevant ads to the targeted users, then it won't become junk mail," said said Jason Chan, CEO of Next Media Interactive.
