Newspapers tighten grip on media in M'sia

<p>Malaysia's rebound from the financial crisis of the late 1990s </p><p>appears to have consolidated newspapers' position as the preferred </p><p>advertising vehicle in the country. </p><p><BR><BR> </p><p>An ACNielsen Media International study has revealed that newspapers </p><p>accounted for 59 per cent of total adspend in the first half of </p><p>1999. </p><p><BR><BR> </p><p>However, in the same period this year, the proportion jumped to 63 per </p><p>cent. </p><p><BR><BR> </p><p>At the same time, however, the share of the adspend pie allocated to </p><p>television declined from 32 per cent to 28 per cent. </p><p><BR><BR> </p><p>Total adspend in the January to June months of 2000 totalled RM1.36 </p><p>billion (about USdollars 357 million) up almost 30 per cent from RM1.05 </p><p>billion previously. </p><p><BR><BR> </p><p>Classified and appointment ads represented the biggest single category, </p><p>with a spend of RM235 million, one of the principal reasons behind </p><p>newspapers' success in Malaysia. </p><p><BR><BR> </p><p>Telecom and telephony ads came in a distant second at RM89 million, with </p><p>communication, publishing and media taking third place at RM61 </p><p>million. </p><p><BR><BR> </p><p>British American Tobacco was the top advertiser with a spend of RM48 </p><p>million. </p><p><BR><BR> </p><p>It was followed by Nestle, JTI International, Telekom Malaysia, Measat </p><p>Broadcast Network, Unilever, Maxis, Petronas, Digi Telecom and Procter & </p><p>Gamble. </p><p><BR><BR> </p><p>Weekly Magazine Readership - July '99 - June '00 (All adults aged 15+) </p><p> Readership '000 Reach % </p><p>Media Hiburan 149 1.3 </p><p>Mingguan Wanita 95 0.8 </p><p>Mingguan Sukan 59 0.5 </p><p>Vanam Padi 59 0.5 </p><p>I-Weekly 47 0.4 </p><p>Top 10 TV Programmes - January - June 2000 </p><p> Day of Estimated TVR </p><p>Programme Name Channel week Viewers ('000) % </p><p>Misteri Gunung Merapi 2 IVM Sun 6,265 24 </p><p>Tersanjung 4 IVM Fri 5,893 23 </p><p>Kultum (Kuliah 7 Menit) RCTI Fri 5,554 21 </p><p>Tersanjung 5 IVM Fri 5,406 21 </p><p>6N Ratu Buaya Putih SCTV Tue 5,371 21 </p><p>Tersayang SCTV Wed 5,193 20 </p><p>6N Nyai Ageng Ratu Pemikat SCTV Tue 5,063 20 </p><p>6N Telaga Angker SCTV Tue 4,934 19 </p><p>Jinny Oh Jinny RCTI Mon 4,825 19 </p><p>Doaku Harapanku 2 RCTI Fri 4,791 18 </p><p><BR><BR> </p>