Newspapers tighten grip on media in M'sia
<p>Malaysia's rebound from the financial crisis of the late 1990s
</p><p>appears to have consolidated newspapers' position as the preferred
</p><p>advertising vehicle in the country.
</p><p><BR><BR>
</p><p>An ACNielsen Media International study has revealed that newspapers
</p><p>accounted for 59 per cent of total adspend in the first half of
</p><p>1999.
</p><p><BR><BR>
</p><p>However, in the same period this year, the proportion jumped to 63 per
</p><p>cent.
</p><p><BR><BR>
</p><p>At the same time, however, the share of the adspend pie allocated to
</p><p>television declined from 32 per cent to 28 per cent.
</p><p><BR><BR>
</p><p>Total adspend in the January to June months of 2000 totalled RM1.36
</p><p>billion (about USdollars 357 million) up almost 30 per cent from RM1.05
</p><p>billion previously.
</p><p><BR><BR>
</p><p>Classified and appointment ads represented the biggest single category,
</p><p>with a spend of RM235 million, one of the principal reasons behind
</p><p>newspapers' success in Malaysia.
</p><p><BR><BR>
</p><p>Telecom and telephony ads came in a distant second at RM89 million, with
</p><p>communication, publishing and media taking third place at RM61
</p><p>million.
</p><p><BR><BR>
</p><p>British American Tobacco was the top advertiser with a spend of RM48
</p><p>million.
</p><p><BR><BR>
</p><p>It was followed by Nestle, JTI International, Telekom Malaysia, Measat
</p><p>Broadcast Network, Unilever, Maxis, Petronas, Digi Telecom and Procter &
</p><p>Gamble.
</p><p><BR><BR>
</p><p>Weekly Magazine Readership - July '99 - June '00 (All adults aged 15+)
</p><p> Readership '000 Reach %
</p><p>Media Hiburan 149 1.3
</p><p>Mingguan Wanita 95 0.8
</p><p>Mingguan Sukan 59 0.5
</p><p>Vanam Padi 59 0.5
</p><p>I-Weekly 47 0.4
</p><p>Top 10 TV Programmes - January - June 2000
</p><p> Day of Estimated TVR
</p><p>Programme Name Channel week Viewers ('000) %
</p><p>Misteri Gunung Merapi 2 IVM Sun 6,265 24
</p><p>Tersanjung 4 IVM Fri 5,893 23
</p><p>Kultum (Kuliah 7 Menit) RCTI Fri 5,554 21
</p><p>Tersanjung 5 IVM Fri 5,406 21
</p><p>6N Ratu Buaya Putih SCTV Tue 5,371 21
</p><p>Tersayang SCTV Wed 5,193 20
</p><p>6N Nyai Ageng Ratu Pemikat SCTV Tue 5,063 20
</p><p>6N Telaga Angker SCTV Tue 4,934 19
</p><p>Jinny Oh Jinny RCTI Mon 4,825 19
</p><p>Doaku Harapanku 2 RCTI Fri 4,791 18
</p><p><BR><BR>
</p>
by
|
12/08/2000
Malaysia's rebound from the financial crisis of the late 1990s
appears to have consolidated newspapers' position as the preferred
advertising vehicle in the country.
An ACNielsen Media International study has revealed that newspapers
accounted for 59 per cent of total adspend in the first half of
1999.
However, in the same period this year, the proportion jumped to 63 per
cent.
At the same time, however, the share of the adspend pie allocated to
television declined from 32 per cent to 28 per cent.
Total adspend in the January to June months of 2000 totalled RM1.36
billion (about USdollars 357 million) up almost 30 per cent from RM1.05
billion previously.
Classified and appointment ads represented the biggest single category,
with a spend of RM235 million, one of the principal reasons behind
newspapers' success in Malaysia.
Telecom and telephony ads came in a distant second at RM89 million, with
communication, publishing and media taking third place at RM61
million.
British American Tobacco was the top advertiser with a spend of RM48
million.
It was followed by Nestle, JTI International, Telekom Malaysia, Measat
Broadcast Network, Unilever, Maxis, Petronas, Digi Telecom and Procter &
Gamble.
Weekly Magazine Readership - July '99 - June '00 (All adults aged 15+)
Readership '000 Reach %
Media Hiburan 149 1.3
Mingguan Wanita 95 0.8
Mingguan Sukan 59 0.5
Vanam Padi 59 0.5
I-Weekly 47 0.4
Top 10 TV Programmes - January - June 2000
Day of Estimated TVR
Programme Name Channel week Viewers ('000) %
Misteri Gunung Merapi 2 IVM Sun 6,265 24
Tersanjung 4 IVM Fri 5,893 23
Kultum (Kuliah 7 Menit) RCTI Fri 5,554 21
Tersanjung 5 IVM Fri 5,406 21
6N Ratu Buaya Putih SCTV Tue 5,371 21
Tersayang SCTV Wed 5,193 20
6N Nyai Ageng Ratu Pemikat SCTV Tue 5,063 20
6N Telaga Angker SCTV Tue 4,934 19
Jinny Oh Jinny RCTI Mon 4,825 19
Doaku Harapanku 2 RCTI Fri 4,791 18
