Newspapers tighten grip on media in M'sia

Malaysia's rebound from the financial crisis of the late 1990s appears to have consolidated newspapers' position as the preferred advertising vehicle in the country. An ACNielsen Media International study has revealed that newspapers accounted for 59 per cent of total adspend in the first half of 1999. However, in the same period this year, the proportion jumped to 63 per cent. At the same time, however, the share of the adspend pie allocated to television declined from 32 per cent to 28 per cent. Total adspend in the January to June months of 2000 totalled RM1.36 billion (about USdollars 357 million) up almost 30 per cent from RM1.05 billion previously. Classified and appointment ads represented the biggest single category, with a spend of RM235 million, one of the principal reasons behind newspapers' success in Malaysia. Telecom and telephony ads came in a distant second at RM89 million, with communication, publishing and media taking third place at RM61 million. British American Tobacco was the top advertiser with a spend of RM48 million. It was followed by Nestle, JTI International, Telekom Malaysia, Measat Broadcast Network, Unilever, Maxis, Petronas, Digi Telecom and Procter & Gamble. Weekly Magazine Readership - July '99 - June '00 (All adults aged 15+) Readership '000 Reach % Media Hiburan 149 1.3 Mingguan Wanita 95 0.8 Mingguan Sukan 59 0.5 Vanam Padi 59 0.5 I-Weekly 47 0.4 Top 10 TV Programmes - January - June 2000 Day of Estimated TVR Programme Name Channel week Viewers ('000) % Misteri Gunung Merapi 2 IVM Sun 6,265 24 Tersanjung 4 IVM Fri 5,893 23 Kultum (Kuliah 7 Menit) RCTI Fri 5,554 21 Tersanjung 5 IVM Fri 5,406 21 6N Ratu Buaya Putih SCTV Tue 5,371 21 Tersayang SCTV Wed 5,193 20 6N Nyai Ageng Ratu Pemikat SCTV Tue 5,063 20 6N Telaga Angker SCTV Tue 4,934 19 Jinny Oh Jinny RCTI Mon 4,825 19 Doaku Harapanku 2 RCTI Fri 4,791 18

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