The 50-year-old title initiated the change after requests from advertisers to increase pagination. “By going compact, Berita Harian will be able to increase its right-hand front-half position from five to 15,” said a statement from publisher New Straits Times Press.
The company added that younger readers now prefer a more portable product.
Berita Harian is the country’s leading Malay-language title and claims a readership of 2.5 million, with 300,000 copies circulating daily.
Newspaper takes compact decision
KUALA LUMPUR - Malay-language daily Berita Harian and its weekend edition, Berita Minggu, have downsized in Malaysia in a bid to increase readership and advertising revenue.