News Outdoor Southeast Asia acquired a 30 per cent stake in the company, which is one of Vietnam's top five outdoor media businesses. "It takes a long time to establish a foothold in Vietnam," said News Outdoor Southeast Asia's CFO Nick Fraser. "So when a good opportunity comes along, it's important to take it. Youth Advertising is a solid company with good government connections."
News Corp takes stake in Vietnam outdoor firm
HO CHI MINH CITY - News Outdoor Group, the out-of-home advertising division of News Corporation, has bought a stake in Vietnamese outdoor media services firm Youth Advertising Company.