According to digital developers Aim Proximity Wellington, Clemenger BBDO Wellington and Affinity ID, the interactive site looks to transform what was predominantly an offline program into an online educational forum, making essential driving information more available to those who need it.
Among the site’s key features is an interactive lesson on how to control vehicles, an assessment of drivers’ improvement and a digital record-keeper of how many hours have been spent studying, all free of charge.
Credits:
Project Practice
Client New Zealand Transport Agency/ACC Insurance
Creative agency Clemenger BBDO Wellington, Affinity ID
Head of digital strategy Douglas Lin
Account team Daniela De Falco, Diana Waterson
Producers Michael Hauschild, Jo Gilchrist
Creative Brett Hoskin, Terry Williams-Willcock, Stephen Horner, Marc Broad, Mike Gwyther, Phil Gordine
Backend development Mirko May, Ian Hulme, Damen Hansen, Anu Kumanan, Chong Li, Karen Looker, Rachel Chen
Production Simone Eathorne, Rob Bakker, Simon Pohlen
Exposure Online
