"It is brave for our client as death is a very taboo subject in the Chinese culture, so this is really pushing the boundaries," said Jean Lin, chief executive officer of Wwwins Greater China, which created the campaign.
Anita Wang, marketing manager of Yahoo Taiwan added: "We launched the campaign in mid-January 2007, and have invested NT$10million (US$304,500) into this project, with the aim of consolidating our leading role and broadening our customer base."
MEC handled media for the campaign, which also includes a website designed by Wwwins, and marks the first time the digital agency has created a TVC for Yahoo.
According to the latest research figures from ARO, Yahoo Taiwan has a reach of 98 per cent compared to rival Google's 44 per cent.
