Located at http://onevszero.tv/ the site is a combination of Web 1.0 and Web 2.0 technology, allowing users to share photos, video and blogs related to sports fashion.
It is rare to see a quality sports portal in Hong Kong, as traditionally the majority of existing portals are either standalone sports or fashion portals, said New Digital Noise CEO Andy Ann. There is a vacuum for a sports fashion platform, targeting 18-30-year-old young adults, and there is huge potential for advertising in the sports fashion category.
The site’s initial launch features involvement from Nike.
New sports and fashion portal arrives in Hong Kong
HONG KONG - Digital agency New Digital Noise has launched a new sports and fashion portal called One Vs Zero, today, targeting the confluence of the two industries.
