Named Canyaa, the website, which will shortly be available online, draws on social networking trends with the aim of actively engaging viewers in video advertising.
Logged-on users are shown an advertising spot, and then respond to a control question to show that they’ve actually watched it. A correct answer brings the viewer on to the game part of the site, where they can win a cash prize in a ‘scratch and match’ game. Users can watch up to 10 videos a day.
Combining the Hollywood style paid focus groups concept with the randomness of a scratch game, Canyaa’s China based founders hope the site will encourage viewers to actively interact with video advertising.