New-look Asiaweek hits newsstands
<p>HONG KONG: A redesigned Asiaweek, has hit the newsstands, offering
</p><p>a shift in editorial focus, which the Tome Inc-owned title describes as
</p><p>creating a new magazine category.
</p><p><BR><BR>
</p><p>The shift is underlined by a new tagline, "Redefining Business", one of
</p><p>the main topics covered in the relaunch issue of May 11.
</p><p><BR><BR>
</p><p>According to Asiaweek, the shift to redefine business is reflected by
</p><p>the fact that Asian has changed, with the late '90s economic turmoil and
</p><p>the internet - despite the slumping dotcom sector - serving as catalyst
</p><p>for that.
</p><p><BR><BR>
</p><p>The magazine's editor, Dorinda Elliott, said: "It's all about the
</p><p>beginning of a new society."
</p><p><BR><BR>
</p><p>Elliott, who joined Asiaweek from Newsweek, was one of a group of key
</p><p>people who was instrumental in the magazine's redesign.
</p><p><BR><BR>
</p><p>"Business is not boring because the new generation is learning about how
</p><p>to live and spend money, not just making money. That means they are
</p><p>interested in the environment and holiday destinations," said
</p><p>Elliott.
</p><p><BR><BR>
</p><p>"At the dinner table, people don't talk about Asean politics. They talk
</p><p>about Richard Li and the price of his stocks."
</p><p><BR><BR>
</p><p>Asiaweek president, Peter Brack, said that in this new era, "others are
</p><p>struggling to redefine the new business world".
</p><p><BR><BR>
</p><p>The magazine has five main sections: the Front, which contains a brief
</p><p>of the week's most important events including business and technology
</p><p>stories; Dateline, which carries the week's hottest news stories showing
</p><p>the meeting between politics and business; Enterprise, which is the core
</p><p>of the magazine encompassing business and technology stories, profiles
</p><p>and companies; Life which includes features on the arts, design,
</p><p>management, films, music and the environment; and Your Space, a personal
</p><p>section that includes stories for business travellers, features on money
</p><p>and investment plus stock tips, cool gadgets and fashion.
</p><p><BR><BR>
</p><p>The magazine's publishers say the focus on more lifestyle stories is
</p><p>designed to make the title more of a fun read.
</p><p><BR><BR>
</p><p>Underlining it as a "fun read", the magazine's redesigned logo will
</p><p>switch colour from issue to issue.
</p><p><BR><BR>
</p>
by
|
05/11/2001
HONG KONG: A redesigned Asiaweek, has hit the newsstands, offering
a shift in editorial focus, which the Tome Inc-owned title describes as
creating a new magazine category.
The shift is underlined by a new tagline, "Redefining Business", one of
the main topics covered in the relaunch issue of May 11.
According to Asiaweek, the shift to redefine business is reflected by
the fact that Asian has changed, with the late '90s economic turmoil and
the internet - despite the slumping dotcom sector - serving as catalyst
for that.
The magazine's editor, Dorinda Elliott, said: "It's all about the
beginning of a new society."
Elliott, who joined Asiaweek from Newsweek, was one of a group of key
people who was instrumental in the magazine's redesign.
"Business is not boring because the new generation is learning about how
to live and spend money, not just making money. That means they are
interested in the environment and holiday destinations," said
Elliott.
"At the dinner table, people don't talk about Asean politics. They talk
about Richard Li and the price of his stocks."
Asiaweek president, Peter Brack, said that in this new era, "others are
struggling to redefine the new business world".
The magazine has five main sections: the Front, which contains a brief
of the week's most important events including business and technology
stories; Dateline, which carries the week's hottest news stories showing
the meeting between politics and business; Enterprise, which is the core
of the magazine encompassing business and technology stories, profiles
and companies; Life which includes features on the arts, design,
management, films, music and the environment; and Your Space, a personal
section that includes stories for business travellers, features on money
and investment plus stock tips, cool gadgets and fashion.
The magazine's publishers say the focus on more lifestyle stories is
designed to make the title more of a fun read.
Underlining it as a "fun read", the magazine's redesigned logo will
switch colour from issue to issue.
