New line-up for DraftFCB
<P>DraftFCB has appointed four regional presidents to oversee its operations in key Asia-Pacific markets. </P> <P>The new structure at the merged IPG agencies will see Anil Kapoor, most recently managing director and CEO at Mumbai-based FCB-Ulka, promoted to regional president for India, Indonesia, Singapore, Malaysia, Thailand and the Philippines. </P> <P>DraftFCB Southeast Asia area director Bhaskar Rao will now report to Kapoor. </P> <P>Mark Pacchini, who most recently served as co-president of FCB Chicago, has been promoted to president of global accounts, China and corridor offices. </P> <P>DraftFCB Greater China CEO Gary Tse will report directly to Pacchini. </P> <P>"My role on the SC Johnson account brought me to China in '94 over 12 years ago," said Pacchini. "Having seen the explosive growth there first-hand made me a big believer. I have a great passion for China and its potential. That's why I requested this position."</P> <P>President and CEO of FCB International Rafael deGuzman, meanwhile, has been named to oversee Korea, Japan and Latin America as regional president. </P> <P>David Florence, most recently the president and CEO of Draft International operations, has been named regional president for Australia, New Zealand , as well as Europe, Middle East, Africa and Canada. </P> <P>"This speaks to the enormous importance of the region for us. As we build DraftFCB, we wanted to make sure we were putting high-level resources against very specific markets, rather than dilute any one person's attention and effectiveness by making only a single individual responsible for such a vast piece of geography," Howard Draft told Media. "Since China represents such tremendous growth opportunities for our multinational clients and DraftFCB, it is very important to have a member of our global leadership team helping to grow our business there."</P> <P>Draft noted that the regional creative director role was still under discussion. <BR></P>