Lin's new post will also see him split his time between China and Canada, effective July.
According to George Gallate, the agency's CEO for Asia-Pacific, India and the Middle East, Lin will travel to China once a month to fulfill his new duties as chairman, working closely with Euro's management team, including global chief David Jones, in devising a long-term development strategy for China. "This is most definitely not the first stage of Mason's departure. He will remain active in the business," noted Gallate.
Lin will also serve as North America leader, working with Euro's management team in New York, for clients seeking to enter the China market. "Mason will be involved with the most important parts of our business: clients, senior staff and acquisitions," said Gallate. "Euro RSCG and Havas are back with a vengeance in China."
Meanwhile, Tan, who has been at Euro for the past four years and was previously MD of D'Arcy Beijing and Shanghai, has been key to driving the development of Euro's marketing services operations, added Gallate.
