Jen had been acting MD since January of this year, when Lee stepped down for personal reasons.
She reports to Chris Thomas, chairman and CEO of BBDO and Proximity Asia-Pacific, and will lead the 100-strong team across key accounts including Wrigley, Cathay United Bank and Japan Tobacco International.
She reports to Chris Thomas, chairman and CEO of BBDO and Proximity Asia-Pacific, and will lead the 100-strong team across key accounts including Wrigley, Cathay United Bank and Japan Tobacco International.
“Jen has proven to be a tenacious and powerful leader who will guide the agency to its next stage,” said Thomas.
She has 18 years’ experience in marketing and communications in Taiwan and China. Before joining BBDO, she was executive VP at McCann Erickson Taiwan.
