New CBeebies website leads BBC Worldwide's online makeover

International site CBeebies.com is the first of the branded channel websites to undergo a revamp. It will offer geo-targeted content in key CBeebies territories including South Africa, Asia and Australia, as well as local language content for Latin America and Poland.

The CBeebies trademark ‘bugs’ now inhabit a specially created underwater world. A short animation on the site explains to children how the bugs arrived in this new environment.

The focus of the home page is a submarine, which houses video content, including promos for highlighted shows, and allows the user to scroll through a carousel to the desired title and click through.

The content is presented by genre and enables preschoolers to interact with some of their favourite CBeebies characters and titles, including Penelope k, by the way, Charlie and Lola, Big and Small, Waybuloo, In The Night Garden, 3rd & Bird and Boogie Beebies. 

Becky Diver, vice-president of marketing at BBC Worldwide Channels, said the new site’s interactive features allow kids to truly involve themselves with their favourite programmes. “There is a huge selection of games featuring CBeebies much-loved characters including Humf, Penelope K and the Teletubbies,” she said.

The CBeebies website is now live and the refreshed pages for BBC Worldwide’s other channel brands – BBC HD, BBC Entertainment, BBC Lifestyle and BBC Knowledge – will follow in the coming months.