Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | -3 | McCann WG | Digisocial Australia, Verisign China, MSD Korea | 9.9 | – | 9.9 |
| 2 | -1 | Ogilvy | Magic Pharma China, Uniqlo ANZ, A.S. Watson Hong Kong | 9.5 | Johnson Fitness | 9.4 |
| 3 | -5 | Lowe | Garuda Global, Heineken China, Coca-Cola Vietnam | 4.1 | – | 4.1 |
| 4 | -4 | Leo Burnett | BMW Greater China, Samsung Philippines, Kolte Patil India | 4.3 | Proton Malaysia | 3.5 |
| 5 | -13 | M&C Saatchi | Mazda China, Durex Malaysia, Swire Cold Storage China | 3.2 | – | 3.2 |
| 6 | -2 | DDB | Reebok Asia-Pacific, Proton Malaysia, HTC Malaysia | 2.3 | – | 2.2 |
| 7 | -7 | Y&R | Kellogg’s Australia, CGB China, Jägermeister Australia | 2 | – | 2 |
| 8 | -21 | Dentsu | ANA Singapore, E1 Korea, Hitachi Malaysia | 1.7 | – | 1.7 |
| 9 | -18 | BBH | Qoros Global, Häagen-Dazs Digital Asia-Pacific | 1.5 | – | 1.5 |
| 10 | -9 | Publicis | Citroën M43 China, Puma China, LSH China | 1.4 | Burger King Sg | 1.3 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | -4 | Zenith Optimedia | JALA China, Korean Tourism Regional, Hooroo Australia | 4.6 | Shenzhen Mobile | 4.1 |
| 2 | -3 | OMD | Hershey’s Singapore, TTK Healthcare India, GDB China | 3.3 | Brownes Dairy | 2.8 |
| 3 | -7 | UM | Florentia Village China, Skechers Korea, J&J Regional | 2.3 | – | 2.3 |
| 4 | -10 | Initiative | John Deere India, Brownes Dairy Australia, JNJ Thailand | 2.2 | – | 2.2 |
| 5 | -8 | Starcom | Garuda Indonesia, Yakult Philippines, Acer Malaysia | 1.6 | Tiger Airways | 1.4 |
| 6 | -12 | MEC | BlueStone India, GNC Taiwan, StudyBank Taiwan | 1.2 | – | 1.2 |
| 7 | -6 | MediaCom | Mars Wrigley India, AVG Vietnam, Rissa Hontiveros | 1.1 | MyBudget Digital | 1 |
| 8 | -9 | Vizeum | Jinluo Group China | 1.2 | TTK Healthcare | 0.6 |
| 9 | -5 | PHD | Golden Resources Hong Kong, KK Box Hong Kong | 0.3 | – | 0.3 |
