Staff Reporters
Feb 5, 2020

New Business League: December 2019 report

Wunderman Thompson, Publicis, McCann, OMD, Wavemaker and Carat are among the agencies that shifted positions in R3's final ranking of APAC new business results for 2019.

New Business League: December 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Kimberly-Clark APAC, Levy Gorvy HK Project, Swire Properties HK Project 82.4 L.P.N Development Thailand 80.3 244
2 2 DDB OPPO Singapore, PUB Singapore, LG Korea Project 67.6   67.4 185
3 4 Wunderman Thompson Boost India, Poonawala Finance India, EY India 63.2 Bayer OTC brands Global 59.7 194
4 3 Publicis Beiersdorf Nivea Global, AXA Global, Sephora China, IPSA China, VIVO China Project 56.4 DS China 54.9 204
5 6 Dentsu CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia 45.0 Liby China 41.9 355
6 5 Digitas GSK China Project, VISA China, Clubmed China 39.7   39.7 99
7 7 Leo Burnett Samsung Korea Project, Yili China, Nivea Korea 39.3 Samsung Australia 33.4 160
8 10 McCann Worldgroup Bajaj Electricals India Project, Hanssem Korea Project, Jangsu Korea Project 37.7 Amway - Nutrilite China 32.4 216
9 8 BBDO Demazin Australia, Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India 26.8 Fonterra Brands Australia 25.0 43
10 9 Saatchi & Saatchi Platinum Guild China Project, Yili - Guliduo China, Mars China Project  23.6 Mondelez India 23.5 76

MEDIA AGENCY PERFORMANCE LEAGUE

Editor's note: After initial publication, R3 issued a revised media ranking. The corrected version is shown below. The change involved a Samsung Australia win, which was originally attributed to OMD but was actually won by Clemenger Media (which finished outside the top 10 and is not shown here). The constituents of the top 10 have not changed, but the order of the top four finishers has; the original version had the order as 1) Mindshare, 2) OMD, 3) MediaCom and 4) Wavemaker. 

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project 84.6 Allianz Ayudhya Thailand 81.1 260
2 2 MediaCom Hotels.com Japan, Renault China, HSBC Sevens Series Singapore 40.8 Skechers India 37.8 107
3 4 Wavemaker AXA Global, L'Oreal Philippines, China Mobile, Perfetti van Melle China 61.9 Danone Early Life Nutrition China 37.2 94
4 3 OMD Australian Turf Club Australia, Beiersdorf India, Allianz Malaysia 43.9 Danone Waters China 36.8 90
5 5 Universal McCann Dr Ci Labo Japan, Food Panda Philippines, Nomura Securities Japan 33.0 PPG Industries Inc. Australia 31.2 68
6 7 dentsu X Maruti Suzuki India, Warner Bros Taiwan, Torrent Pharmaceuticals Limited India 26.6 iNova Taiwan 24.5 226
7 6 Spark Foundry Danone Early Life Nutrition China, Danone Waters China, Robinson Department Store Thailand 24.3 CMC Markets Australia 24.2 23
8 8 Zenith Hero MotoCorp India, Abbott China, Micron China, Taiwan, Japan, India 26.7 Abbott China 23.8 35
9 9 Charm Group Volkswagen Group China, Chang Ba China 12.5   12.5 3
10 13 Carat Amarin Fair Thailand, Thonburi Bamrungmuang Hospital Thailand, Fiskars Group Taiwan 29.3 Royal Caribbean Cruises China 11.7 186

TOP 10 APAC CREATIVE WINS (DECEMBER)

AGENCY ACCOUNT AREA
CHE Proximity Samsung Australia
Leo Burnett Samsung.com Project Korea
Wieden + Kennedy Cass Korea
Wieden + Kennedy Supercell Japan
MullenLowe Group Singapore NAVY Singapore
Havas Worldwide MTR Malls Hong Kong
Havas Worldwide REDOXON (Bayer) Hong Kong
Hyland Church & Dwight Australia
Leo Burnett Yili China
Digitas GSK Project China

TOP 10 APAC MEDIA WINS (DECEMBER)

Editor's note: After initial publication, R3 issued a revised list of the top 10 APAC media wins. The corrected version is shown below. The change involved the first listing, the Samsung Australia win, which was originally attributed to OMD. 

AGENCY ACCOUNT AREA
Clemenger Media Samsung Australia
Wavemaker Perfetti van Melle China
Zenith Hero MotoCorp India
dentsu X Maruti Suzuki India Limited India
OMD Beiersdorf India
Starcom upGrad India
Zenith Abbott China
Universal McCann Dr Ci Labo Japan
Universal McCann Food Panda Philippines
Initiative Goodman Fielder Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

Related Articles

Just Published

4 hours ago

Tencent, Facebook in e-gaming push to aid home-bound...

Tech giants wade into market with investments, advanced launches as esports adoption zooms

4 hours ago

Surely there's more that 5G offers than virtual combat?

Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.

4 hours ago

Lessons for brands adjusting to new retail ...

A Reuter Communications report details four Chinese consumer themes that brands should take note of.

5 hours ago

Coronavirus misinformation slipping through ...

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook's automated ad review system.