This is the first time Windows Live Messenger in Singapore will use demographic targeting on its banner ads.
According to comScore, Windows Live Messenger penetrates 157 per cent of Singapore's internet population with 21.3 million registered users. Its users, which incorporates a vast demographic range, spends an average of 12 hours on the messaging service daily.
According to comScore, Windows Live Messenger penetrates 157 per cent of Singapore's internet population with 21.3 million registered users. Its users, which incorporates a vast demographic range, spends an average of 12 hours on the messaging service daily.
