The multilevel game, which can also be played on mobile, launches in Hong Kong, Taiwan and Korea on 10 August, and will be soon be launched in China, Japan, Australia and New Zealand. Players of the street-racing game (www.nbziprunner.com) have to select one of the three styles of NB Zip — running, cross-trainer, or basketball — to match the actions of sprinting, climbing and jumping, in a race against the clock.
The top 10 players from each market receive a pair of NB Zip shoes and get a chance to win Sony products.
“This is the first time New Balance has created an interactive online game, but we believe it’s the most effective way to educate our younger consumers,” said Qing Ni, regional marketing manger, Asia-Pacific.
New Balance worked with Hong Kong-based agency BravoAsia and interactive shop Pixels Magic on the game, which runs for a month.
