New ad for Amoy soya sauce

<p>Amoy, one of Hong Kong's oldest soya sauce brand, kicked off a </p><p>television push to highlight that it had gone "both heavier and lighter </p><p>at the same time". The company switched to plastic packaging for its </p><p>Silver Label Light sauce, but increased total volume by 30 per cent. In </p><p>the 10-second TV commercial, an Amoy van is pictured rising off the </p><p>ground, while the voice over highlights the volume increase. Simon Fung, </p><p>creative director of Grey Worldwide, which created the TVC, said the </p><p>agency had to "work out a new way to present a low-budget and boring </p><p>message". </p><p><BR><BR> </p>