NetX's Ganann tasked for Cannes

Ganann will work with the festival organisers to help clarify and expand both the categories' criteria and classifications. "The nature of interactive media is that it is in a constant state of evolution. For Cannes to remain relevant and valuable, it too must also continue to evolve," said Ganann, whose clients include 3 Mobile, Virgin Money, Westpac, and Zuji. In a separate development, NetX recently handled an interactive campaign for Elizabeth Arden's launch of the Curious Britney Spears fragrance. According to Ganann, the agency built an interactive site with online sampling and ecommerce functionality, as well as an extensive launch campaign for the new perfume. The site, targeting teenage girls, used Flash with a content management backend system, while the creative for the website was inspired by the product's packaging. The website also included information about the product and the role Spears played in its development, as well as 'wish cards' which teens could forward to friends, screensavers and a viral game of 'truth or dare'. The site pulled in about 10,000 orders for samples of the fragrance within days of its launch and has since been earmarked by the brand to be adapted as a global site for further launches.