Networks set up CRM capabilities for India clients

<p>NEW DELHI: FCB and BBDO have launched customer relationship </p><p>management services, offering internet, database management and </p><p>telemarketing capabilities. </p><p><BR><BR> </p><p>Interpublic's FCB-Ulka Advertising has expanded its direct and </p><p>interactive units to Bangalore and Delhi after establishing similar </p><p>divisions in Mumbai. </p><p><BR><BR> </p><p>M. G. Parameswaran, executive director of FCB-Ulka, said the agency had </p><p>initiated an extensive programme for owners of Indica vehicles, which is </p><p>the Tata Group's passenger car brand. "We have a database of 70 per cent </p><p>Indica car owners and 50 per cent are part of the Indica Club." </p><p><BR><BR> </p><p>At the same time, RK Swamy/BBDO has established the network's Proximity </p><p>CRM unit to service Mercedes Benz, Visa, Sony and Federal Express. Its </p><p>manager Gowri Arun said the shop expanded its offering to provide </p><p>clients another weapon in the marketing mix. </p><p><BR><BR> </p>

by | 10/26/2001